Growth Specialist

Bengaluru

About GreenJams

GreenJams is a materials science startup building low-carbon and carbon-negative alternatives for the construction industry. Backed by Sagana Capital, 1Crowd Ventures, and Malpani Ventures, we develop and manufacture products that perform at cost parity with conventional materials — without the embodied carbon. Our products — Agrocrete®, Novastone™, and BINDR™ — are used across residential, commercial, and industrial projects. We have delivered 30+ projects across India, working with organisations including ITC, CBRE, Svasara Resorts, and Dhun.life.

About the Role

Trust is the primary conversion blocker in construction. Developers, architects, and structural engineers don't switch materials because of a good ad — they switch because a peer they respect told them it works, or because they read something credible and technically sound.

This role exists to build that trust at scale.

You will own the content engine, the specifier community, and the top of the marketing funnel. You will work directly with the Head of Growth and will be one of GreenJams' first Bangalore hires.

Core metrics

  • Qualified leads generated — measured weekly
  • Content pieces shipped per week (target: 3–5)
  • Specifier podcast episodes published (target: 1/month)
  • Kit dispatches triggered and followed up

What you will do

Content production

  • Own the six content trust buckets: technical performance, scientific credibility, carbon and climate, operations, social proof, and thought leadership
  • Write and produce content that a structural engineer or architect would find credible — not content that looks good on Instagram
  • Work with the sales team to understand what buyers ask, object to, and respond to — then turn that into content
  • Brief the videographer on 7 long-form videos and own repurposing into reels, clips, and quote graphics throughout the year
  • Own the case study pipeline — identify completed projects, coordinate site visits, get testimonials videographed
  • Write case studies from site visits — turn a project into a story an architect would share

Content distribution

  • Audit current social media content and performance — identify what works, what doesn't
  • Own SMM: LinkedIn, Instagram, X — 3–5 posts/week, consistent cadence, no exceptions
  • Design and run paid ad campaigns (Meta, Google) with a clear objective: generate inbound leads, not likes
  • Track cost per lead, conversion rate, and lead quality by channel
  • Track website traffic, page performance, and conversion
  • Run Gallabox WhatsApp chatbot — lead qualification, kit dispatch triggers, broadcast nurture sequences
  • Coordinate email sequences for technical content, case studies, and product updates

Specifier community

  • Host the monthly specifier podcast — 1 episode/month, existing customers as guests, recorded on Zoom
  • Own specifier outreach: architect firm visits, LinkedIn DMs, Gallabox broadcasts
  • Own end-to-end exhibition planning and execution — stall design, logistics, collateral
  • Ensure every exhibition lead enters Odoo with notes and next steps

Sales enablement

  • Keep the MVT asset library current — test reports, cheat sheets, BOQ templates, sustainability certificates
  • Support the sales team with prospect lists using Apollo and Odoo
  • Research target accounts and buyer profiles to sharpen outreach targeting
  • Own the sample kit self-serve flow on the website — make it frictionless
  • Support the sales team with Odoo CRM hygiene

Who you are

Must-have

  • Background in architecture, civil engineering, sustainability, green building, or a related technical field
  • Evidence of written content production — a blog, LinkedIn series, newsletter, thesis, or anything that proves you can turn technical knowledge into readable output on a schedule.
  • 1–3 years of experience in any combination of content, marketing, community, or business development
  • Strong written communication in English — you can write a credible technical one-pager and a compelling Instagram caption in the same day
  • Comfortable with a CRM — Odoo preferred, willing to learn if not
  • Self-directed — you own your output, you don't wait to be told

Preferred

  • IGBC, LEED, or GRIHA familiarity
  • Hands-on experience with Meta Ads, Google Ads, or SEO tools (Ahrefs, SEMrush, or similar)
  • Experience with Odoo, HubSpot, or any CRM
  • B2B experience in construction, building materials, or real estate
  • Existing relationships in the architecture or construction community in Bangalore

Why this role

  • You will work on a product that is genuinely changing how buildings are made in India
  • Your content will be read by the architects and developers who decide which materials go into real projects
  • Early-stage team — your work has a direct, visible line to revenue
  • Real ownership from day one

Compensation

₹60,000 per month fixed + performance incentives linked to lead and content targets — structure shared during interview.